Dengo Chocolates: Impressive Results on Black Friday 2023

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Extraordinary Results in Black Friday 2023: Dengo's performance surpassed all expectations

Achieved Results

171,14%

Revenue increase

174,12%

Transaction increase

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Strategies Adopted Throughout the Year: User Experience Focus

* Responsive Design: The development team focused on ensuring that the website was optimized for all devices, providing a consistent experience on desktops, tablets, and smartphones. * Intuitive Navigation: User navigation was enhanced with clear menus, well-defined categories, and an intuitive checkout process.

Towards Operational Efficiency

Loading SpeedThe website's performance was optimized to reduce loading times, enhancing customer satisfaction and favoring SEO.

Integration with External SystemsThe ecommerce was connected to systems such as CRM, ERP, and payment systems, aiming to enhance operational efficiency.

Some Strategic Implementations in the Months Leading Up to Black Friday

In the months leading up to Black Friday, Dengo implemented several improvements: * A/B testing on the cart showcase to optimize conversion. * Product registration guide optimized for SEO to improve search engine visibility. * Adjustments according to LGPD guidelines to ensure data privacy and security. * Enhancements in the checkout process and recipient management. * Addition of dimension bar on the product page for more detailed information. * Optimization of categories and texts to improve SEO. * Inclusion of Product Certificate icon in the header area. * Implementation of a specific Landing Page for Gift Cards.

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